Strategic Planning
Every good strategic plan begins with knowing who you are, where you are going, and formulating a plan to get you there. Public Relations and marketing are key ingredients to making that journey successful. Purple Dot Public Relations is adept at working with clients to really get down to the core issues, challenges, goals and opportunities that exist for any project or campaign and using that information to forge a realistic and actionable blueprint.
We help clients:
- Analyze target audiences
- Review budgetary considerations
- Create message points
- Develop measurable goals and objectives
- Build defined strategies and tactics in line with goals and objectives
- Integrate PR and Marketing into other forms of communication such as web site, on-line, social media, collateral materials and internal employee relations
- Adjust and tweak projects and campaigns to remain relevant
- Connect with valuable partners in the market
- Review success of campaign
